Choosing the right real estate agent can make all the difference when selling your home. Here’s what you should know about the difference between a Hardworking Real Estate Agent and one who just lists your home.
Hardworking Real Estate Agent:
- Comprehensive Marketing: They use multiple platforms to showcase your home, including social media, websites, and email campaigns.
- Professional Photography: They invest in and hire professional photographers to capture your home in the best light.
- Staging Advice: They offer guidance and how-to ideas stage your home to attract buyers.
- Open Houses: They organize and host open houses to draw in potential Buyers.
- Targeted Advertising: They concentrate their advertising dollars creating ads targeting the right audience and technology, to maximize your homes market exposure.
- Regular Communication: They keep you updated on the progress and feedback (good or bad) from potential buyers.
Agent Who Just Lists Your Home On The MLS:
- Minimal Effort: They only add your home to the MLS and hope for the best.
- Cell Phone Photography: They use inexpensive or even cell phones to capture photos to showcase your home.
- Limited Exposure: They rely solely on the MLS and IDX (Internet Data Exchange) to share your listing across popular websites along with thousands of other listings, missing out on more directed marketing channels.
- No Extra Advertising: They don’t invest in additional ads or marketing efforts.
- Infrequent Updates: They may not keep you informed regularly, leaving you in the dark about your listing’s progress.
- Pricing Strategy: They may take the least path of resistance when it comes to deciding on pricing your home just to get you to list with them. Pricing a home too high will likely delay the sale and turn away potential Buyers.
When selling your home, choose a real estate agent who goes the extra mile to maximize your chances of getting the best price and a quick sale. This is why it is important to know the difference between an agent who works hard for you and one who just lists your home.